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Our Story

ABOUT US

At South Coast Jeweler, we blend timeless elegance with personalized craftsmanship, offering luxury jewelry that celebrates your unique style and milestones.

South Coast Jeweler is a family-owned and operated business founded in 2010 with a passion for creating lasting memories through exceptional jewelry. We specialize in a wide range of exquisite pieces, from timeless classics to contemporary designs, catering to diverse tastes and styles. Our commitment to customer satisfaction is unwavering; we pride ourselves on providing personalized service, expert guidance, and quality craftsmanship. Whether you're searching for the perfect engagement ring, a stunning necklace, or a unique piece of fine jewelry, South Coast Jeweler is your trusted destination.

Jewelry Expert

With GIA educated sales associates, a certified appraiser, an on-site jeweler, and owners with over 25 years of experience, we are always ready to provide you with expert advice. Whether it be recommendations, questions, on-site repairs, customized pieces—we are here to help.

As Seen on Yelp!

Whether you're looking for recommendations, have questions, need on-site repairs, or desire customized pieces, our customers consistently praise us for our dedication and expertise. Discover why so many are thrilled with their experiences!

Our Designers

Our Commitments

We are committed to providing exceptional quality, personalized service, and expert craftsmanship to ensure every customer finds the perfect piece of jewelry.

"Everyone there is just so wonderful to work with and made our ring search easy. I love this place and cannot stop singing their praises."

– Desiree G.

"They involved me throughout the whole process of creating the ring, allowing me to make any adjustments.”

– Steve Jordans

Custom Design

If you have been dreaming of the perfect piece of jewelry, but just can't find it, let us help you make it! Our incredibly talented Jewelers are here to build it to your specifications. The process involves a beautifully drafted 3D rendering for you to see the fine details before going into production. This allows you to anticipate the final product and ensure that we got it right! You can select from a variety of different metals, gemstones, and diamonds. Rest assured, all our loose diamonds are certified by the Gemological Institute of America (GIA).

Plus, we offer in-house custom pieces from our classic collection and more!